A few years back I wrote a guest blog on The Best Damn Margarita Ever for The Foodinista (which is written by Heather John, a former food/cocktail/fashion writer for the sadly missed Los Angeles Times Magazine and then Bon Appétit). I stressed in my story that there were three key ingredients to making a really, really good margarita: use a 100% agave tequila (I always use a reposado, but blanco is fine as well); make your own sweet and sour mix from fresh-squeezed Mexican limes; and use Controy, not Cointreau or Grand Marnier.
As Heather and a few other readers pointed out, the only problem with my recipe is that the only place you can get Controy is Mexico. Which is why I always buy a couple of bottles to bring home when I’m down there.
But last week I got a startling email from Chris Novostad, of Pura Vida, a small Texas-based company, who’d read my story about The Best Damn Margarita Ever and wanted to let me know that Controy—which, since its creation in 1933 has never been allowed in the states by the giant conglomerate Remy Cointreau—would now be distributed by Pura Vida in the U.S.
As Chris wrote, “Controy finally got its greencard.”
For now, it’s only available in Arizona, California, Colorado, Lousiana, Nevada, New Mexico, and Texas. But they’ll soon be expanding, both in other states and internationally.
I can’t tell you how happy this makes me. In fact, I think I’ll make myself a Controy-based margarita to celebrate.
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