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Controy finally gets a green card

A few years back I wrote a guest blog on The Best Damn Margarita Ever for The Foodinista (which is written by Heather John, a former food/cocktail/fashion writer for the sadly missed Los Angeles Times Magazine and then Bon Appétit). I stressed in my story that there were three key ingredients to making a really, really good margarita: use a 100% agave tequila (I always use a reposado, but blanco is fine as well); make your own sweet and sour mix from fresh-squeezed Mexican limes; and use Controy, not Cointreau or Grand Marnier.

As Heather and a few other readers pointed out, the only problem with my recipe is that the only place you can get Controy is Mexico. Which is why I always buy a couple of bottles to bring home when I’m down there.

But last week I got a startling email from Chris Novostad, of Pura Vida, a small Texas-based company, who’d read my story about The Best Damn Margarita Ever and wanted to let me know that Controy—which, since its creation in 1933 has never been allowed in the states by the giant conglomerate Remy Cointreau—would now be distributed by Pura Vida in the U.S.

As Chris wrote, “Controy finally got its greencard.”

For now, it’s only available in Arizona, California, Colorado, Lousiana, Nevada, New Mexico, and Texas. But they’ll soon be expanding, both in other states and internationally.

I can’t tell you how happy this makes me. In fact, I think I’ll make myself a Controy-based margarita to celebrate.

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Cosmopolitans, like chunky shoes and flannel shirts, were everywhere in the 90s, thanks largely to Miss Carrie Bradshaw and her gal pals on Sex and the City. While I tended to avoid Cosmos when SATC was all the rage, I have to admit that when I’m outside in the good ol’ summertime there’s something superbly refreshing about a well-made Cosmopolitan. The problem is that most bar Cosmos are either too tart (usually because they’ve cheated on the Cointreau and made up for it with a dousing of lime juice) or too alcoholic. The thing is, in the summer you want fruit and low alcohol—not a martini bomb.

To solve this dilemma, I started infusing vodka with fresh summer berries. I started out with strawberries (too sweet) then went to blackberries (not pronounced enough) and ended up using a mixture of raspberries, strawberries, and blackberries.

Perfection. And nothing could be simpler than making berry-infused vodka. Buy a pint each of strawberries, raspberries, and blackberries, add a little simple syrup (a quarter to half a cup, depending on how sweet you want it) and a whole vanilla bean, then dump in a bottle of vodka and let it sit for four or five days in a cool, dark spot like the pantry. To make your cosmo, rim a chilled martini glass with a lemon twist, combine two shots of berry-infused vodka with half a shot of Cointreau, shake and strain into a martini glass. Garnish with the lemon twist and an infused raspberry.

You’ll notice in the photo that my vodka is being infused in a very cool glass container. Anything from a pickle jar to a lemonade pitcher will work, but I like using a clear glass 64 ounce Milano infusion jar, complete with spigot, that I got from Infused-vodka.com. It’s the perfect size for infusing a bottle of vodka (or any other spirit for that matter) and only costs $23. They also have 20 other infusion jars in every shape and size imaginable up to a 240 ounce Tuscany behemoth that would handle about four bottles of booze. I don’t have any connection with this company—in fact, they don’t even know I’m promoting their products. I’m just saying, in the summer you ought to make your own infused spirits (in addition to the berry vodka, I’m currently also making a strawberry tequila and a pineapple rum and vodka infusion that makes the best Hawaiian martinis you’ve ever had) and if you do, these jars are cool and cheap. And they come with a recipe book for making over 50 infused vodkas from Cran-Orange Spice Vodka to Vanilla Banana Twist.

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